How did the new website help Space Management Systems showcase all their products?
I spearheaded the design and development of a website for Space Management Systems, a leading office furniture manufacturer. Tasked with modernizing their online presence, I revamped their outdated website and seamlessly integrated their entire product portfolio.
The result is a sleek, contemporary platform that not only showcases their extensive range of products but also enhances their brand image in the digital space.
Clients’ Requirement
As Space Management Systems, we needed a fresh and modern online presence to effectively represent our office furniture manufacturing business. We aimed to revamp our outdated website, seeking a design that reflects our contemporary brand image. The primary objective was to showcase our extensive product portfolio, comprising a diverse range of office furniture. We wanted the website to serve as an engaging platform for visitors, allowing them to explore our offerings seamlessly.
Additionally, we specified the creation of necessary pages to comprehensively present our various products and ensure a detailed user experience. The goal was to transform our digital presence, making it not only visually appealing but also user-friendly, to effectively communicate our brand values and product offerings to our target audience.
Old Website
UX Analysis for Space Management Systems Website:
| # | Aspect | Description | |
|---|---|---|---|
| 1 | Visual Design | The color scheme and overall aesthetic should reflect professionalism and trustworthiness. Use consistent and harmonious colors, focusing on clean and calming tones (e.g., shades of blue or green). | |
| 2 | Navigation | The navigation menu should be clear and easy to find, typically placed at the top or in a sidebar. Use clear and concise labels for menu items (e.g., Home, About Us, Products, Services, Contact Us). | |
| 3 | Information Architecture | Organize content logically, grouping related information. The “Products” section should provide a well-structured presentation of the entire product portfolio. | |
| 4 | Responsiveness | Ensure the website is responsive, adapting well to different screen sizes and devices (e.g., smartphones, tablets). Test on various devices to ensure a consistent user experience. | |
| 5 | Performance | Optimize page loading times for a smooth user experience. Avoid large images and unnecessary animations. Use image compression and minimize HTTP requests for enhanced performance. | |
| 6 | Contact Information | Display contact information prominently, including phone number, email, and physical address. Ensure accessibility from any page. | |
| 7 | User-Friendly Forms | If the website includes forms, ensure they are user-friendly with clear labels and error messages. Implement a confirmation message upon form submission. | |
| 8 | Trust and Credibility | Highlight the company’s credibility by showcasing certifications and achievements. If available, include client testimonials or case studies for added trustworthiness. | |
| 9 | Accessibility | Ensure the website is accessible to all users, including those with disabilities. Provide alt text for images, use semantic HTML, and ensure keyboard navigation. | |
| 10 | Call to Action (CTA) | Implement clear and compelling CTAs on key pages, guiding users toward desired actions (e.g., “Explore Products,” “Request a Quote,” “Contact Us”). |
Personas
Persona 1: Office Manager Olivia
-
Demographics:
- Age: 35
- Job Title: Office Manager
- Industry: Corporate
-
Goals and Motivations:
- Efficiently furnish and organize the office space.
- Find reliable and high-quality office furniture suppliers.
- Stay within the budget while maintaining a modern and professional office environment.
-
Challenges:
- Limited time to research and select suitable office furniture.
- Balancing aesthetic appeal with practicality and functionality.
-
How the Website Meets Needs:
- Clear navigation to easily explore various office furniture categories.
- Detailed product information and images for informed decision-making.
- Testimonials and case studies showcasing successful office furnishing projects.
Persona 2: Interior Designer Ethan
-
Demographics:
- Age: 40
- Job Title: Interior Designer
- Industry: Design and Architecture
-
Goals and Motivations:
- Source unique and stylish office furniture for client projects.
- Collaborate with reliable and responsive furniture suppliers.
- Stay updated on the latest trends in office design.
-
Challenges:
- Finding furniture that aligns with diverse client preferences and project requirements.
- Ensuring the chosen furniture meets both aesthetic and functional criteria.
-
How the Website Meets Needs:
- Access to a diverse and well-organized product portfolio for inspiration.
- Information on customization options and design flexibility.
- Product customizer to explore the options.
Customer Journey Map: Space Management Systems Website
| Stage | User Action & Website Interaction | Emotion |
|---|---|---|
| Discovery | User searches for office furniture solutions online. | 🧐 |
| Homepage | User lands on the homepage, exploring featured products and categories. | 🤔 |
| Product Exploration | User clicks on the “Products” section to explore available items. | 👀 |
| Individual Product | User selects a specific product, reviews details, and considers options. | 🤷♂️ |
| Contact/Inquiry | User seeks more information, clicks on “Contact Us,” fills out a form. | 😟 |
| Navigation | User explores various pages, including “About Us” and “Product Customizer.” | 🌐 |
| Responsive Design | User accesses the site on a mobile device and experiences responsiveness. | 📱 |
| Overall Experience | User reflects on the website visit and decides to explore further. | 😊 |
Information Architecture
Wireframe
Visual Design
Development
Built with WordPress for client-friendly updates. Now, they can easily manage and edit content hassle-free, making their website truly their own.
Testimonial
Working with Sivaraj was a game-changer for our office furniture business. The website redesign exceeded our expectations, seamlessly showcasing our products and enhancing the user experience. Sivaraj demonstrated expertise in WordPress, providing us with a user-friendly platform for easy content management. The modern design and thoughtful features have received positive feedback from our clients. We appreciate Sivaraj’s dedication and innovative approach, making our online presence stand out in the industry. Highly recommended for anyone seeking a skilled and collaborative web designer.
AR. Anupama Bhoopalam COO
Space Management Systems India Pvt. Ltd
Thanks for reading!